Guest Webinar: How to Align Your Employer Brand with Your Consumer Brand
“Integrated Marketing is a branding and design agency based in Milton Keynes that has a different approach. We understand budgets, flexibility and the bottom line at the same time as offering innovative design solutions. Strategic thinking meets creativity to produce integrated marketing solutions that deliver.”
In this webinar, Arnold Woodhouse & Nicky Williamson from Integrated Marketing will cover the following topics:
- Employer Branding – what it is and how it has evolved
- The Business Case for employer branding
- Consumer Brand & Employer Brand – what is the difference and how they work together
- Measuring the strength of your employer brand
Arnold has a strong marketing pedigree, and Nicky’s background is in HR so they bring together a winning formula which extends from conception of the consumer brand to bringing it to life in the day to day implementation through the employer brand, including attraction and retention of the right people in the right jobs and beyond.
They have both worked with global brands including IHG, Starwood, Interserve and Whitbread and now work with organisations large and small to enable them to differentiate themselves and get ahead of the competition. This might include identifying what makes you unique as an employer, designing an employer brand ‘look and feel’ for your careers site or your HR communication and helping you to communicate what you intend to communicate, managing your reputation as an employer.
Who should attend?
Our free workshops & webinars are for HR Professionals and In-house recruiters at UK based organisations. Unfortunately we cannot accommodate attendees from other business areas. We regret that our events are not open to recruitment consultants, or anyone working for an RPO or job board (within any department).
If you wish to attend but are not an HR professional or In-house Recruiter, please contact us at firstname.lastname@example.org to find out if you are eligible to attend.
Terms & Conditions:
This session is exclusively for Senior Leaders, HR Professionals and In-house recruiters at UK based organisations, including not for profit organisations. Please do not book on if you work for a recruitment agency, RPO, job board or any company which provides recruitment services (within any department). Please always use your work email address to register for webinars. Registrations made with a personal email address may be cancelled.
In very rare circumstances the webinar may be cancelled, postponed or the venue changed. We will contact you by email to inform you of this, it is therefore imperative that you provide the correct information. Failure to provide all the details we require on the registration form may result in your booking being cancelled.
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Data Protection Act (1998)
Please note the personal information provided by you will be held on a database by EasyWeb Recruitment in accordance with the Data Protection Act 1998. We will not disclose personal data that you have provided to any third party and the information you supply to us will only be used by EasyWeb Recruitment to contact you regarding training/events or our other services.